What is Business TV?

An innovative media, a new channel with customisable contents: from advertising to in-house communication, from videoconferencing to interviews through to a real television programme schedule full of news, weather, finance, ads… all customised. By Chorus.

Dooh and Digital Signage

Dooh, Digital out of Home, is the new mass communication media that has joined the traditional web, press, TV. Dooh works and establishes itself thanks to the brand new Digital Signage technology. A system that uses the speed and flexibility of the Web and enables the Company to create a Business TV or IP TV. Dooh is new because it works outdoors: in gyms, in metros, in shopping centres, in squares or in public offices. It’s innovative because it is the evolution of the classic advertising billboard. Trends in countries like the USA and the UK show that it is successful. Customers have changed, they are on the move more and more and often they are outside their home or office. Thanks to Dooh and to the Digital Signage technology, the Company can follow them, catch up with them and involve them. How? By switching on a screen!

Content and technology

Digital Signage enables Companies to create an interactive, bespoke, hence customisable programme schedule and to manage it with extreme ease. Chorus Comunicazione supports companies in creating their own TV programme both in terms of technology and on managing the programme schedule. Indeed, a team of experts will create the best hardware and software platform while a staff of art directors, journalists and copywriters handle the definition, planning and update of all content.

Where?

Business TV airs anywhere and everywhere new, quick and effective communication is required. Inside the Company – and out: in the most distant points of sale or offices, directed towards employees or to customers.

 

Why Business TV?

Because it is fundamental to communicate with your employees, even in the most distant offices, easily and immediately. Because it is essential to communicate with your target, wherever and whenever they make the purchasing and consumer decisions. Because it is flexible, effective and rapid communication.

 

Thanks to Business TV...

Information is finally direct, targeted and effective. Customer loyalty is promoted because it involves them in the place and at the time they make their decision. The communication is made to measure and therefore highly effective. The customer or the employee will only be given what the Company decides to communicate.

 

How much does it cost?

A lot less than you may think. And for Companies that make communication one of their strengths, the investment is easily amortised. Communicate to believe.