From the press and bill - posting campaign, from the TV to the radio commercials, Chorus works above the line, concentrating always on the creativity of the message.
Just think about it: how many times have you remembered an advertising campaign, a commercial, maybe a soundtrack, in short, an image but not the advertised product itself?
We, Chorus, always work on the coherence between the message and the product, in order to achieve the prince effect of publicity: the memorability of the message.
Advertising campaigns: Chorus Communication's creativity
Developing a successful advertising campaign means that you are able to listen to your target and use the best instruments to reach it, by distributing resources in the most effective channels, identifying the messages that amaze and satisfy the consumers.
Creative ideas help you to stand out and be remembered.
We, Chorus, help you to define your communication, by creating advertising campaigns that can convey messages, functions to reach both your business goals and your target.
From the brief with the customer to the conceiving of the advertising concept, to the media planning, the implementation of an advertising campaign is a complex task that requires the right mixture of strategy and creativity.
Chorus Communication selects advertising channels among press, radio, bill - posting, television and digital media. These advertising channels can give the best return on investment, taking care of all the operative steps that are necessary to conceive an advertising campaign:
- Scenery and market study
- Analysis of the competitors' communication
- Definition of the communication strategy
- Ideation of the creative concept
- Activity of art direction and copywriting in creative couple
- Formulation of creative offers
- Monitoring of printing
- Monitoring of outputs
- Final report
Whether you have got to do with bill posting or a campaign on magazines, a campaign orientated towards the final consumer or B2B, the creativity of Chorus Communication team is at your disposal. From the more traditional channels to the more modern ones (see the section Business TV), the advertisement, in order to involve the final user, must be distinguished for its tone and creative style, while at the same time it is important that the declination of the message corresponds to the natural expression of the company's mission.